DirecTRAX: Direct Mail for the Automotive Dealership Market

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Targeted Direct Mail Campaigns for Service and Sales Departments

From database management and procurement to variable data printing and coordination of mail processing, we handle every aspect of your direct mail projects. From design to fulfillment, we offer you comfort and convenience by being a single source for all your direct mail needs. We have complete direct mail solutions from designing and layout, to printing, inserting and mailing anything from a letter in an envelope, self-mailers, to specialty Custom Market Mail products. We Make it Happen!

Track Success With Online ROI Reporting

Comprehensive management reports, charts, and graphs are online for return on investment analysis
Summary report provided for co-op submission
Secure reports are accessible with a User ID and Password (see samples below)

Response Rate & ROI
Also, view thumbnails and
full PDF samples

Response Details

Direct Marketing Campaigns Designed to...

Maximize Measurable
Results to Your
Bottom Line

Proper direct marketing will boost in-store traffic and your overall market share while generating new customers and building customer loyalty among your current customers. Your own customer database is one of the most lucrative tools you have. Mining your database can maximize customer value through conversion, retention and repeat sales.

Direct Marketing Campaigns That...

Captures Attention, Builds Desire, And Creates Action

Conquest new customers with targeted data lists... We help you properly define and select your customer data which allows you to target only your very best prospects.

Variable Data... print each customer’s name on both sides of their mail piece for true personalization.

Compelling Offers... We help you produce compelling offers with high perceived value to give customers the incentive to buy from you.

Sales & Service... Combine the two for maximum effect.

Professional Impact... our professional in-house Graphics and Print professionals help ensure excellent copy, theme, and graphics.

PRODUCT HIGHLIGHTS

Personalized for each customer using Variable Data (images and/or text that change within the same mailing based on predefined criteria)
ROI reporting online
Targeted Data Lists
Letter Inserts
Dealer & Seasonal Specific Designs
Oil Logos for Co-op Ad Dollars
11” x 17” tri-fold & tabbed
11” x 14” folded & tabbed
8.5” x 11” folded & tabbed
Over-sized Postcards
Standard Postcards
Ask about Custom Sizes
Gift Cards, Scratch-offs, Insured Give-Aways, Personal URLs, more...