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INTRODUCING THE POWER OF TWO
2.8.2008
Portland, Oregon (February 8, 2008) - DiversiForm announces
the integration of ReminderTRAX CRM® and AUTOSKED Service Department
Production Management and Appointment Setting software – the
industry’s best combination of technologies for the automotive
sector just joined forces!
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Article: Converting
your ‘C’ Customers to ‘A’ Customers
By René Lamothe
Dealer Marketing Magazine, January 2008
Service Departments complain that their ‘C’ oil change
customers are consistently a single line Repair Order. They’ve
sent them direct mail pieces, coupons, loyalty cards, and major
maintenance reminder letters but they just won’t budge. Why
have your best intentions gone sour?
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Turn Trash into Cash© and Pull Money
out of Thin Air with DFI at this year's NADA Convention
11.8.2007
Keeping suit with NADA's theme for this year's convention, profitability,
DFI is bringing to light the revenue that their PromoTAG™
hang tags generate for dealers. Before PromoTAG™, dispatch
mirror tags were a sunk cost and ended up in the trash, now that
we’ve re-invented the hang tag to incorporate full color in-vehicle
advertising...
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Eco-Friendly Direct Mail Sees Positive
Response
Print Matters
Print Industry News from DMIA
10.12.2007
When customers started requesting Lexus of Portland for environmentally
friendly business practices, the dealership asked DiversiForm Inc.
to design and print 2,000 environmentally-friendly direct mail pieces,
even though it was more expensive. DiversiForm designed and printed
the direct mail pieces on recycled paper with soybean-based ink.
Each mail piece informed customers of routine maintenance that cuts
down fuel usage. The dealership received a 7 percent response rate,
higher than the industry average. Lexus of Portland also recycles
motor oil and power train fluids, and reclaims used oil filters,
tires and batteries. DiversiForm now offers an environmentally-friendly
option to all its DirecTRAX customers.
Article: Mining
Your Customer Database
By Richard Ipsen
New Jersey Auto Retailer, July-August 2007
Advertising is difficult to justify. You spend thousands, put a
television, newspaper, radio or billboard ad out there and hope
for the best. But how much did you make from the ad?
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Article: Dealers
Choice, Official Publication of the Texas Automobile Dealers Association
(TADA)
By Richard Ipsen
Summer 2007 Vol. 47, No. 2
In today’s automotive market, CRM (Customer Relationship Management)
is not just a buzzword; it’s a way of life. More than ever,
dealers understand the importance of customer acquisition and retention
to their bottom line, and CRM has evolved into one of the most popular
and effective strategies to keep customers driving back for life.
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Article: Give
Us Small Cars and Cheap Cars
The Minimalist Buyer: When driving from point A to point B is the
only concern
By Gary Hoffman, AOL Autos
Summer 2007
High gas prices and concerns about the environment are sending American
car and truck buyers toward a consumer psychology that has never
found much traction in the United States: minimalism. But attitudes
could change if new generations of buyers decide...
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Article: Five
Secrets of CRM
By Richard Ipsen
Fixed Ops Magazine, May 2007, Vol. 4, No. 5
Customer service used to consist solely of a friendly handshake
and a smile, without any systematic way of tracking customer satisfaction
and disappointment. But in this age of technology, dealers have
access to many more forms of communication – e-mail, phone
and direct mail - that allow them to contact their customer base
in a faster and more cost-efficient manner...
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