PORTLAND—(April 27, 2007)—DiversiForm, a one-stop-shop for car dealer’s customer relationship management (CRM) and automotive printing needs, was mentioned in the April 2007 issue of Auto Dealer Monthly.

Jennifer Murphy, author of “The Daunting Task CRM Service Selection,” interviewed a DiversiForm customer on the subject of CRM,

“Chuck Merritt, the service manager at Speedway Chevrolet in Monroe, Wash., summed up CRM in the dealership in three words. He said, “You live [CRM].” The service department at Speedway Chevrolet utilizes DiversiForm products to remind customers of service appointments, alert them of recalls and specials, and send out seasonal advertisements to all their service customers.”

Merritt’s mention of DiversiForm happened just one month after the company’s appearance in CRM Magazine, where DiversiForm customer Ed Troutman of Moore Auto Group was interviewed for a case study on their ScanTRAX CSI? service.

To read more from the April 2007 issue of Auto Dealer Monthly, visit www.AutoDealerMonthly.com.

To learn more about DiversiForm’s family of TRAX? CRM solutions, call and ask for a DFI Sales Consultant at (800) 444-3445.