Beaverton, OR (January 1, 2003) – DiversiForm, Inc. (DFI) rang in the new year by announcing that its groundbreaking service reminder program, ReminderTRAX, is expanding beyond its Northwest region test market and now covers the entire U.S. 

ReminderTRAX is the latest in a growing line of DFI “TRAX” programs aimed at building revenue and higher customer return rates in automotive service departments. The new offering hinges on four points that set it apart from similar programs throughout the industry.

• Most service reminder programs are “canned,” offering little more than notification that a certain service is due on a vehicle. ReminderTRAX service reminders can be tailored to each dealership’s specifications and personalized to discuss the particular vehicle in question including the signature of the service advisor with which the reader has successfully worked in the past.
• ReminderTRAX letters issue a call to action and let customers know that important services need to be done to their vehicles. This information is presented in an informative, educational manner so that clients feel more comfortable with the expense and more eager to visit the dealership.
• Many competitors cannot match the flexibility offered in ReminderTRAX. This is particularly true with couponing. Rather than print a generic coupon that may or may not appeal to readers, ReminderTRAX coupons can be customized to reflect everything from the client’s particular vehicle to the specific maintenance requirements based on the dealership or manufacturer’s recommendations.
• ReminderTRAX notices can be sent based on mileage and/or calendar periods. However, whereas most services batch mail these letters once or twice a month, DFI mails notices daily. This helps avoid troublesome peaks and valleys in service department traffic and instead assures a steady flow of customers through the shop’s doors.

“The thing missing from most reminder programs today is granularity,” says DFI President and CEO Dick Ipsen. “What Service Managers really want is to pick and choose what features make sense for their operation. DFI’s extensive, in-dealership experience has helped to shape this program, and we honestly feel we’re providing a better product with far better after-event reporting than anyone else in the business.”

An integral part of ReminderTRAX is the password-protected www.remindertrax.com website, wherein managers can view regularly updated reports detailing the ongoing status of customer retention efforts. Additionally, managers can add, edit, and delete their customers from our database. (DFI also filters each mailing list through the National Change of Address Service for greater accuracy.) 

The ReminderTRAX program is complemented by a bevy of optional services ranging from phone-based follow-up to first-time customer welcome letters. Taken as a whole, ReminderTRAX and its related services provide a complete “Cradle-to-Grave” customer retention system that has proven to be a favorite among cost-sensitive, performance-driven managers in the Northwest. Now, dealerships across the nation can realize the same advantages.

About DiversiForm 
DFI designs and delivers value-added printed forms and customer retention services to the automotive industry. Starting in 1986, the company built its foundation on forms distribution, then quickly added novel products, such as ClearView Service Reminders (back when static cling labels were practically unknown) as well as multiple families of redesigned buyers’ guides. DFI also provides complementary customer retention programs for service departments–ScanTRAX, PhoneTRAX, and, most recently, ReminderTRAX–that help boost customer visits and deliver superior manufacturer CSI ratings. Every year since 1998, DFI has been recognized as one of the “Top 100" business forms and labels distributors in the United States and continues to lead its competitors in growth and customer-oriented innovation.