PORTLAND—(February 13, 2007)—DiversiForm, a one-stop-shop for car dealer’s customer relationship management (CRM) and automotive printing needs, experienced unprecedented traffic at the 2007 National Auto Dealer Association convention in Las Vegas. Hundreds of dealers from twenty-nine states, and four different countries learned how DiversiForm’s CRM solutions would boost their dealership’s CSI scores and customer retention.

“The hottest topic at this year’s show was CRM solutions proven to add profit to the dealer’s bottom line,” says Elizabeth Ipsen, Director of Marketing for DiversiForm. “One dealer even commented that our company really was the full meal deal.”

Dealers were attracted to DiversiForm’s full circle of CRM solutions—retention letters (ReminderTRAX®), phone follow-up (PhoneTRAX®), direct mail (DirectTRAX®) and customer surveys (ScanTRAX CSI® & CompleteTRAX®). In particular, dealers seemed to be most attracted to DiversiForm’s SuperRECALL® program.

SuperRECALL® proactively scans the dealer’s database and automatically matches VIN numbers against the manufacturer’s warranty database for active Recalls. Mailing a postcard to the customer is advantageous as 70% of customers that come in for warranty work, end up spending more money in the dealership. On average, dealers see $11,246 Service Revenues generated from the program each month, with an unbelievable 348% ROI.